Advertising or branding on NTA buses for institutions serves multiple purposes:

• Revenue generation: NTA often uses bus advertising as a source of additional income to supplement their operating budgets. 

• Institutional visibility: NTA gains exposure to a wide audience as buses travel throughout the city, reaching diverse demographics. 

• Community engagement: Partnerships between NTA and local institutions can foster a sense of community involvement and support. 

• Cost-effective advertising: For institutions, bus advertising can be a relatively affordable way to reach a large audience compared to other forms of outdoor advertising. 

• Dynamic messaging: Bus advertisements can be easily updated or rotated, allowing institutions to promote various campaigns or events. 

• Targeted marketing: Institutions can choose bus routes that align with their target audience or geographic areas of interest. 

• Environmental considerations: Using existing transit infrastructure for advertising can be considered more sustainable than creating additional standalone billboards or signage.